David R. Ibarra is an entrepreneur, speaker, leadership consultant, and author whose career spans the hospitality, automotive, software, and leadership consulting industries. He is the founder of eLeaderTech, IBG, David Ibarra Enterprises, Beyond Think and Grow Rich Institute, and owner of the Yes! Our Kids Can program. David is the author of Stop Drifting — Become the Switch Master of Your Own Thought® and Live Ready® — Beyond Think and Grow Rich.
David's story began as the son of a Mexican immigrant father and a rural Utah mother. When his parents divorced, 2-year-old David and his 3-year-old brother were placed into foster care until they reconnected with their father as teenagers. At eighteen years of age, David started his career in the hospitality industry as a dishwasher. Ten years later, he became the youngest franchise owner of Farrell's Ice Cream Parlour Restaurant — a division of the Marriott Corporation.
David held several leadership positions for the Marriott Corporation and was the General Manager of a large automobile dealership. These experiences, from entry level to leadership, prepared him to form the Ibarra companies which include an insurance firm, brokerage firm, learning institute, and performance improvement software company. David is an accomplished public speaker, trainer, and success coach who is invited to deliver keynote addresses across the United States, as well as internationally. His program, Yes! Our Kids Can, also provides resources for parents to help their children learn success principles in the home. David received a U.S. Patent for his performance management software Executing the Standards®. He is also the recipient of an Honorary Doctorate of Humane Letters from Salt Lake Community College. Sir David R. Ibarra has received the title of Knight of Merit by the Royal Order of Constantine the Great and Saint Helen.
David has participated in a variety of community and leadership positions, including an appointment by President Bill Clinton to the U.S. Air Force Academy Board of Visitors. He has also served as a board member for the Salt Lake International Airport, Utah Private Industry Council, Central Region Council of the Utah Department of Workforce Services, the Utah New Vehicle Franchise Board, Latino Leaders Network, and Utah Hispanic Chamber of Commerce. Much of David’s personal charitable contributions are directed to the Ibarra Foundation, established in 2004 to make college possible for Latino students. Over 130 students have received full tuition scholarships from the Ibarra Foundation. For more than 30 years, David has been committed to “Time Tithing” — weekly mentoring sessions for people, from all walks of life, who bring their business ideas and concerns to him for advice.
“You have to give-give-give before you get-get-get”- David Ibarra
Ibarra as a 19-year-old assistant manager at Farrell's.
The Ibarra Foundation has awarded over 130 scholarships.
The Power of Thought film, featuring Ibarra, wins the Ethos Film Festival.
H.R.H. Prince Rafael Andujar y Vilches bestows knighthood upon David R. Ibarra.
After receiving a degree in Marketing from the University of Las Vegas and working for four years for Steve Wynn at the Golden Nugget, Diane went looking for adventure. What she found, in her words, was "Chevrolet." She spent the next several years working at Henderson Chevrolet and its sister store, Fairway Chevrolet, gaining knowledge and experience in automotive sales. A couple years later, she was offered the position of Director of Internet Sales and back-up F&I Manager at a Lexus dealership in Las Vegas, a role she accepted and in which she quickly excelled. After serving in that position for three years, Diane was promoted to Director of F&I where she led a team of four F&I managers. In 2009, Diane moved back to Utah to be closer to her family, including six siblings, accepting a position with Strong Automotive Group as F&I Director.
Diane has always been inspired by others who are passionate about what they do and who are driven to succeed. Her current position as an Area Dealer Development / Variable Operations Coach allows her to reciprocate that same inspiration and drive to the clients she serves.
Diane enjoys traveling and has spent time visiting the beaches of the South Pacific, the Caribbean, and the Mexican Riviera. She also enjoys rock and ice climbing, as well as four-wheeling and snowmobiling across the rugged terrains of Utah and Montana.
At home, they raise chickens and enjoy tending their bountiful garden and fruit trees.
Fernando grew up in Phoenix, Arizona where he graduated from Arizona State University with a Bachelor's Degree in Business and Justice Studies. Fernando's passion to deliver excellent customer service was initially sparked while working his way through college in the restaurant business. Following graduation, he brought his passion to serve to the auto industry, first working for a Chevrolet dealership, and then for Manheim Auto Auction in Tolleson, Arizona.
Years later Fernando further developed his sales and management skills, helping grow a successful healthcare company, and subsequently operating his own successful restaurant.
In 2014, Fernando leapt at the opportunity to return to the auto industry and leverage his service skills, joining IBG/eLeaderTech® Variable Operations Coach Internship program. After two years working at a dealership, first as a sales associate, then as an F&I Manager, learning and successfully applying the IBG/eLeaderTech® way to serve guests and achieve dealership goals, Fernando graduated to become an IBG/eLeaderTech® Area Dealer Development / Variable Operations Coach.
Fernando is a bilingual business professional fluent in English and Spanish. His motivation and passion to help others leads him to go the extra mile to deliver outstanding service and help our clients achieve success.
In 2007, Nic joined the IBG/eLeaderTech® team. Nic brings with him a wide range of experience and training in the automobile industry. Nic attended Northwood University where he completed two years of an automotive Marketing/Management curriculum.
Prior to joining IBG, Nic has held positions from Sales Consultant to F&I Manager in the retail automobile industry. During this time, Nic had many opportunities to truly polish his sales skills and customer follow-up techniques.
With this experience, Nic brings strong dedication and professionalism to our team.
Ronny joined the IBG/eLeaderTech® team as a software developer in 2007. He has a System Engineering, B.S from the National University of Costa Rica, and a specialty in Software Engineering from the Technological Education Center in Costa Rica and is also a Microsoft Certified Professional Developer.
In addition he completed the Software Product Management certification in the University of Alberta and the Project Planning and Management program in the University of Virginia.
Ronny has over 20 years of experience in the IT business specializing in software architecture building, web services and frameworks. In 2013, Ronny was promoted to Chief Software Architect. Ronny is responsible for leading and developing the entire software development team.
David R. Ibarra is an entrepreneur, speaker, leadership consultant, and author whose career spans the hospitality, automotive, software, and leadership consulting industries. He is the founder of eLeaderTech, IBG, David Ibarra Enterprises, Beyond Think and Grow Rich Institute, and owner of the Yes! Our Kids Can program. David is the author of Stop Drifting — Become the Switch Master of Your Own Thought® and Live Ready® — Beyond Think and Grow Rich.
David's story began as the son of a Mexican immigrant father and a rural Utah mother. When his parents divorced, 2-year-old David and his 3-year-old brother were placed into foster care until they reconnected with their father as teenagers. At eighteen years of age, David started his career in the hospitality industry as a dishwasher. Ten years later, he became the youngest franchise owner of Farrell's Ice Cream Parlour Restaurant — a division of the Marriott Corporation.
David held several leadership positions for the Marriott Corporation and was the General Manager of a large automobile dealership. These experiences, from entry level to leadership, prepared him to form the Ibarra companies which include an insurance firm, brokerage firm, learning institute, and performance improvement software company. David is an accomplished public speaker, trainer, and success coach who is invited to deliver keynote addresses across the United States, as well as internationally. His program, Yes! Our Kids Can, also provides resources for parents to help their children learn success principles in the home. David received a U.S. Patent for his performance management software Executing the Standards®. He is also the recipient of an Honorary Doctorate of Humane Letters from Salt Lake Community College. Sir David R. Ibarra has received the title of Knight of Merit by the Royal Order of Constantine the Great and Saint Helen.
David has participated in a variety of community and leadership positions, including an appointment by President Bill Clinton to the U.S. Air Force Academy Board of Visitors. He has also served as a board member for the Salt Lake International Airport, Utah Private Industry Council, Central Region Council of the Utah Department of Workforce Services, the Utah New Vehicle Franchise Board, Latino Leaders Network, and Utah Hispanic Chamber of Commerce. Much of David’s personal charitable contributions are directed to the Ibarra Foundation, established in 2004 to make college possible for Latino students. Over 130 students have received full tuition scholarships from the Ibarra Foundation. For more than 30 years, David has been committed to “Time Tithing” — weekly mentoring sessions for people, from all walks of life, who bring their business ideas and concerns to him for advice.
“You have to give-give-give before you get-get-get”- David Ibarra
Ibarra as a 19-year-old assistant manager at Farrell's.
The Ibarra Foundation has awarded over 130 scholarships.
The Power of Thought film, featuring Ibarra, wins the Ethos Film Festival.
H.R.H. Prince Rafael Andujar y Vilches bestows knighthood upon David R. Ibarra.
Chad Millspaugh leverages 20 years of retail, training, and management experience to lead a team dedicated to delivering industry-leading reinsurance and F&I programs. Millspaugh joined IBG, Inc. in 2024. Chad served as vice president of sales for Portfolio, and as a director of NAE/NWAN. He has also held roles in F&I income development, wealth building, and as a dealership general manager.
Wade joined the IBG/eLeaderTech® team in 2014 and values being of service to our client dealers, using his extensive and varied business experience to help bring superior F&I products and solutions to their F&I departments, working to ensure maximum profitability for the dealership while creating new wealth separate from the dealership for our dealers and their families.
Wade has worked in the automotive industry since 2003, developing and managing business operations and information systems for automotive F&I and reinsurance products, as well as vehicle inventory management & marketing programs, working with companies such as SouthwestRe, Western General, Protective Life, AAA, CUDL, Warrantech and Dealer.com.
Prior to entering the automotive industry, Wade worked as a management consultant with Andersen Consulting (now Accenture), Ernst & Young Consulting, and independently in New York, Sweden and California. With a B.S. in Electrical Engineering and an M.B.A. from New York University’s Stern School of Business in Management, Marketing and International Business, Wade has provided strategic management, operations, and custom information systems development and support services in the finance, manufacturing, retail, and media & entertainment industries, working with companies including TCW Group, SegaSoft, Warner Bros. Entertainment, Westvaco Corporation, ICA Handlarnas Förbund, and Mercantile Stores Company, Inc.
Born and raised in Utah, Bob Barker brings over three decades of expertise in the automotive and powersports finance industry to his new role at IBG Portfolio. A proud graduate of Granger High School, Bob pursued business studies at Salt Lake Community College before launching a career dedicated to helping dealers maximize profitability and long-term success.
Bob's journey began in 1987 at Valley Bank & Trust Dealer Loan Center, where he started as an auto loan collector before advancing to an auto loan officer. There, he pioneered the Custom Finance Program for credit-challenged customers and introduced Powersports Lending, setting new industry standards.
In 1994, Bob transitioned to retail automotive finance, joining Gus Paulos Chevrolet as an F&I Manager, a role he thrived in for a decade. He continued his success with Tim Dahle Nissan and Strong Audi, further refining his expertise in finance and insurance.
In 2009, Bob joined Wells Fargo as a bank representative, strengthening his industry relationships. By 2011, he was recruited by a competitor agency in Utah, where he quickly became the top-performing consultant for nine and a half years. During this time, Bob played a key role in helping dealers across the U.S. build wealth through Reinsurance Programs and F&I products, while also developing Powersports Finance Programs for three leading administrators—programs still in use today. His contributions earned him the prestigious Game Changer Award for industry innovation.
Outside the Office
Bob is a dedicated family man, married to the love of his life, Kim, for over 10 years. He has two children, Casey and Janiece, and is a proud grandfather of five. When he's not working with dealers, Bob enjoys spending time at the family cabin, snowmobiling, hunting, fishing, and riding side-by-sides in the mountains and sand dunes.
Bob is excited to bring his expertise to IBG Portfolio, helping dealers implement strategic F&I solutions and reinsurance programs that drive long-term profitability. He is also passionate about introducing dealers to the power of Talent Development, ensuring their teams are equipped with the knowledge and skills needed to thrive in today's competitive market.
After receiving a degree in Marketing from the University of Las Vegas and working for four years for Steve Wynn at the Golden Nugget, Diane went looking for adventure. What she found, in her words, was "Chevrolet." She spent the next several years working at Henderson Chevrolet and its sister store, Fairway Chevrolet, gaining knowledge and experience in automotive sales. A couple years later, she was offered the position of Director of Internet Sales and back-up F&I Manager at a Lexus dealership in Las Vegas, a role she accepted and in which she quickly excelled. After serving in that position for three years, Diane was promoted to Director of F&I where she led a team of four F&I managers. In 2009, Diane moved back to Utah to be closer to her family, including six siblings, accepting a position with Strong Automotive Group as F&I Director.
Diane has always been inspired by others who are passionate about what they do and who are driven to succeed. Her current position as an Area Dealer Development / Variable Operations Coach allows her to reciprocate that same inspiration and drive to the clients she serves.
Diane enjoys traveling and has spent time visiting the beaches of the South Pacific, the Caribbean, and the Mexican Riviera. She also enjoys rock and ice climbing, as well as four-wheeling and snowmobiling across the rugged terrains of Utah and Montana.
At home, they raise chickens and enjoy tending their bountiful garden and fruit trees.
Fernando grew up in Phoenix, Arizona where he graduated from Arizona State University with a Bachelor's Degree in Business and Justice Studies. Fernando's passion to deliver excellent customer service was initially sparked while working his way through college in the restaurant business. Following graduation, he brought his passion to serve to the auto industry, first working for a Chevrolet dealership, and then for Manheim Auto Auction in Tolleson, Arizona.
Years later Fernando further developed his sales and management skills, helping grow a successful healthcare company, and subsequently operating his own successful restaurant.
In 2014, Fernando leapt at the opportunity to return to the auto industry and leverage his service skills, joining IBG/eLeaderTech® Variable Operations Coach Internship program. After two years working at a dealership, first as a sales associate, then as an F&I Manager, learning and successfully applying the IBG/eLeaderTech® way to serve guests and achieve dealership goals, Fernando graduated to become an IBG/eLeaderTech® Area Dealer Development / Variable Operations Coach.
Fernando is a bilingual business professional fluent in English and Spanish. His motivation and passion to help others leads him to go the extra mile to deliver outstanding service and help our clients achieve success.
In 2007, Nic joined the IBG/eLeaderTech® team. Nic brings with him a wide range of experience and training in the automobile industry. Nic attended Northwood University where he completed two years of an automotive Marketing/Management curriculum.
Prior to joining IBG, Nic has held positions from Sales Consultant to F&I Manager in the retail automobile industry. During this time, Nic had many opportunities to truly polish his sales skills and customer follow-up techniques.
With this experience, Nic brings strong dedication and professionalism to our team.
Ronny joined the IBG/eLeaderTech® team as a software developer in 2007. He has a System Engineering, B.S from the National University of Costa Rica, and a specialty in Software Engineering from the Technological Education Center in Costa Rica and is also a Microsoft Certified Professional Developer.
In addition he completed the Software Product Management certification in the University of Alberta and the Project Planning and Management program in the University of Virginia.
Ronny has over 20 years of experience in the IT business specializing in software architecture building, web services and frameworks. In 2013, Ronny was promoted to Chief Software Architect. Ronny is responsible for leading and developing the entire software development team.
David R. Ibarra is an entrepreneur, speaker, leadership consultant, and author whose career spans the hospitality, automotive, software, and leadership consulting industries. He is the founder of eLeaderTech, IBG, David Ibarra Enterprises, Beyond Think and Grow Rich Institute, and owner of the Yes! Our Kids Can program. David is the author of Stop Drifting — Become the Switch Master of Your Own Thought® and Live Ready® — Beyond Think and Grow Rich.
David's story began as the son of a Mexican immigrant father and a rural Utah mother. When his parents divorced, 2-year-old David and his 3-year-old brother were placed into foster care until they reconnected with their father as teenagers. At eighteen years of age, David started his career in the hospitality industry as a dishwasher. Ten years later, he became the youngest franchise owner of Farrell's Ice Cream Parlour Restaurant — a division of the Marriott Corporation.
David held several leadership positions for the Marriott Corporation and was the General Manager of a large automobile dealership. These experiences, from entry level to leadership, prepared him to form the Ibarra companies which include an insurance firm, brokerage firm, learning institute, and performance improvement software company. David is an accomplished public speaker, trainer, and success coach who is invited to deliver keynote addresses across the United States, as well as internationally. His program, Yes! Our Kids Can, also provides resources for parents to help their children learn success principles in the home. David received a U.S. Patent for his performance management software Executing the Standards®. He is also the recipient of an Honorary Doctorate of Humane Letters from Salt Lake Community College. Sir David R. Ibarra has received the title of Knight of Merit by the Royal Order of Constantine the Great and Saint Helen.
David has participated in a variety of community and leadership positions, including an appointment by President Bill Clinton to the U.S. Air Force Academy Board of Visitors. He has also served as a board member for the Salt Lake International Airport, Utah Private Industry Council, Central Region Council of the Utah Department of Workforce Services, the Utah New Vehicle Franchise Board, Latino Leaders Network, and Utah Hispanic Chamber of Commerce. Much of David’s personal charitable contributions are directed to the Ibarra Foundation, established in 2004 to make college possible for Latino students. Over 130 students have received full tuition scholarships from the Ibarra Foundation. For more than 30 years, David has been committed to “Time Tithing” — weekly mentoring sessions for people, from all walks of life, who bring their business ideas and concerns to him for advice.
“You have to give-give-give before you get-get-get”- David Ibarra
Ibarra as a 19-year-old assistant manager at Farrell's.
The Ibarra Foundation has awarded over 130 scholarships.
The Power of Thought film, featuring Ibarra, wins the Ethos Film Festival.
H.R.H. Prince Rafael Andujar y Vilches bestows knighthood upon David R. Ibarra.
Chad Millspaugh leverages 20 years of retail, training, and management experience to lead a team dedicated to delivering industry-leading reinsurance and F&I programs. Millspaugh joined IBG, Inc. in 2024. Chad served as vice president of sales for Portfolio, and as a director of NAE/NWAN. He has also held roles in F&I income development, wealth building, and as a dealership general manager.
Wade joined the IBG/eLeaderTech® team in 2014 and values being of service to our client dealers, using his extensive and varied business experience to help bring superior F&I products and solutions to their F&I departments, working to ensure maximum profitability for the dealership while creating new wealth separate from the dealership for our dealers and their families.
Wade has worked in the automotive industry since 2003, developing and managing business operations and information systems for automotive F&I and reinsurance products, as well as vehicle inventory management & marketing programs, working with companies such as SouthwestRe, Western General, Protective Life, AAA, CUDL, Warrantech and Dealer.com.
Prior to entering the automotive industry, Wade worked as a management consultant with Andersen Consulting (now Accenture), Ernst & Young Consulting, and independently in New York, Sweden and California. With a B.S. in Electrical Engineering and an M.B.A. from New York University’s Stern School of Business in Management, Marketing and International Business, Wade has provided strategic management, operations, and custom information systems development and support services in the finance, manufacturing, retail, and media & entertainment industries, working with companies including TCW Group, SegaSoft, Warner Bros. Entertainment, Westvaco Corporation, ICA Handlarnas Förbund, and Mercantile Stores Company, Inc.
Born and raised in Utah, Bob Barker brings over three decades of expertise in the automotive and powersports finance industry to his new role at IBG Portfolio. A proud graduate of Granger High School, Bob pursued business studies at Salt Lake Community College before launching a career dedicated to helping dealers maximize profitability and long-term success.
Bob's journey began in 1987 at Valley Bank & Trust Dealer Loan Center, where he started as an auto loan collector before advancing to an auto loan officer. There, he pioneered the Custom Finance Program for credit-challenged customers and introduced Powersports Lending, setting new industry standards.
In 1994, Bob transitioned to retail automotive finance, joining Gus Paulos Chevrolet as an F&I Manager, a role he thrived in for a decade. He continued his success with Tim Dahle Nissan and Strong Audi, further refining his expertise in finance and insurance.
In 2009, Bob joined Wells Fargo as a bank representative, strengthening his industry relationships. By 2011, he was recruited by a competitor agency in Utah, where he quickly became the top-performing consultant for nine and a half years. During this time, Bob played a key role in helping dealers across the U.S. build wealth through Reinsurance Programs and F&I products, while also developing Powersports Finance Programs for three leading administrators—programs still in use today. His contributions earned him the prestigious Game Changer Award for industry innovation.
Outside the Office
Bob is a dedicated family man, married to the love of his life, Kim, for over 10 years. He has two children, Casey and Janiece, and is a proud grandfather of five. When he's not working with dealers, Bob enjoys spending time at the family cabin, snowmobiling, hunting, fishing, and riding side-by-sides in the mountains and sand dunes.
Bob is excited to bring his expertise to IBG Portfolio, helping dealers implement strategic F&I solutions and reinsurance programs that drive long-term profitability. He is also passionate about introducing dealers to the power of Talent Development, ensuring their teams are equipped with the knowledge and skills needed to thrive in today's competitive market.
After receiving a degree in Marketing from the University of Las Vegas and working for four years for Steve Wynn at the Golden Nugget, Diane went looking for adventure. What she found, in her words, was "Chevrolet." She spent the next several years working at Henderson Chevrolet and its sister store, Fairway Chevrolet, gaining knowledge and experience in automotive sales. A couple years later, she was offered the position of Director of Internet Sales and back-up F&I Manager at a Lexus dealership in Las Vegas, a role she accepted and in which she quickly excelled. After serving in that position for three years, Diane was promoted to Director of F&I where she led a team of four F&I managers. In 2009, Diane moved back to Utah to be closer to her family, including six siblings, accepting a position with Strong Automotive Group as F&I Director.
Diane has always been inspired by others who are passionate about what they do and who are driven to succeed. Her current position as an Area Dealer Development / Variable Operations Coach allows her to reciprocate that same inspiration and drive to the clients she serves.
Diane enjoys traveling and has spent time visiting the beaches of the South Pacific, the Caribbean, and the Mexican Riviera. She also enjoys rock and ice climbing, as well as four-wheeling and snowmobiling across the rugged terrains of Utah and Montana.
At home, they raise chickens and enjoy tending their bountiful garden and fruit trees.
Fernando grew up in Phoenix, Arizona where he graduated from Arizona State University with a Bachelor's Degree in Business and Justice Studies. Fernando's passion to deliver excellent customer service was initially sparked while working his way through college in the restaurant business. Following graduation, he brought his passion to serve to the auto industry, first working for a Chevrolet dealership, and then for Manheim Auto Auction in Tolleson, Arizona.
Years later Fernando further developed his sales and management skills, helping grow a successful healthcare company, and subsequently operating his own successful restaurant.
In 2014, Fernando leapt at the opportunity to return to the auto industry and leverage his service skills, joining IBG/eLeaderTech® Variable Operations Coach Internship program. After two years working at a dealership, first as a sales associate, then as an F&I Manager, learning and successfully applying the IBG/eLeaderTech® way to serve guests and achieve dealership goals, Fernando graduated to become an IBG/eLeaderTech® Area Dealer Development / Variable Operations Coach.
Fernando is a bilingual business professional fluent in English and Spanish. His motivation and passion to help others leads him to go the extra mile to deliver outstanding service and help our clients achieve success.
In 2007, Nic joined the IBG/eLeaderTech® team. Nic brings with him a wide range of experience and training in the automobile industry. Nic attended Northwood University where he completed two years of an automotive Marketing/Management curriculum.
Prior to joining IBG, Nic has held positions from Sales Consultant to F&I Manager in the retail automobile industry. During this time, Nic had many opportunities to truly polish his sales skills and customer follow-up techniques.
With this experience, Nic brings strong dedication and professionalism to our team.
Ronny joined the IBG/eLeaderTech® team as a software developer in 2007. He has a System Engineering, B.S from the National University of Costa Rica, and a specialty in Software Engineering from the Technological Education Center in Costa Rica and is also a Microsoft Certified Professional Developer.
In addition he completed the Software Product Management certification in the University of Alberta and the Project Planning and Management program in the University of Virginia.
Ronny has over 20 years of experience in the IT business specializing in software architecture building, web services and frameworks. In 2013, Ronny was promoted to Chief Software Architect. Ronny is responsible for leading and developing the entire software development team.