Profit
Profit

Team

David Ibarra

President and CEO

David R. Ibarra is an entrepreneur, speaker, leadership consultant, and author whose career spans the hospitality, automotive, software, and leadership consulting industries. He is the founder of eLeaderTech, IBG, David Ibarra Enterprises, Beyond Think and Grow Rich Institute, and owner of the Yes! Our Kids Can program. David is the author of Stop Drifting — Become the Switch Master of Your Own Thought® and Live Ready® — Beyond Think and Grow Rich.


Humble Beginnings

David's story began as the son of a Mexican immigrant father and a rural Utah mother. When his parents divorced, 2-year-old David and his 3-year-old brother were placed into foster care until they reconnected with their father as teenagers. At eighteen years of age, David started his career in the hospitality industry as a dishwasher. Ten years later, he became the youngest franchise owner of Farrell's Ice Cream Parlour Restaurant — a division of the Marriott Corporation.


Business Leader

David held several leadership positions for the Marriott Corporation and was the General Manager of a large automobile dealership. These experiences, from entry level to leadership, prepared him to form the Ibarra companies which include an insurance firm, brokerage firm, learning institute, and performance improvement software company. David is an accomplished public speaker, trainer, and success coach who is invited to deliver keynote addresses across the United States, as well as internationally. His program, Yes! Our Kids Can, also provides resources for parents to help their children learn success principles in the home. David received a U.S. Patent for his performance management software Executing the Standards®. He is also the recipient of an Honorary Doctorate of Humane Letters from Salt Lake Community College. Sir David R. Ibarra has received the title of Knight of Merit by the Royal Order of Constantine the Great and Saint Helen.


Giving Back

David has participated in a variety of community and leadership positions, including an appointment by President Bill Clinton to the U.S. Air Force Academy Board of Visitors. He has also served as a board member for the Salt Lake International Airport, Utah Private Industry Council, Central Region Council of the Utah Department of Workforce Services, the Utah New Vehicle Franchise Board, Latino Leaders Network, and Utah Hispanic Chamber of Commerce. Much of David’s personal charitable contributions are directed to the Ibarra Foundation, established in 2004 to make college possible for Latino students. Over 130 students have received full tuition scholarships from the Ibarra Foundation. For more than 30 years, David has been committed to “Time Tithing” — weekly mentoring sessions for people, from all walks of life, who bring their business ideas and concerns to him for advice.


“You have to give-give-give before you get-get-get”- David Ibarra

19-year-old assistant manager

Ibarra as a 19-year-old assistant manager at Farrell's.

Ibarra Foundation

The Ibarra Foundation has awarded over 130 scholarships.

Ibarra wins the Ethos Film Festival

The Power of Thought film, featuring Ibarra, wins the Ethos Film Festival.

Knighthood upon David R. Ibarra

H.R.H. Prince Rafael Andujar y Vilches bestows knighthood upon David R. Ibarra.

Committed to
Team Excellence

Profit
David Ibarra
President and CEO

David R. Ibarra is an entrepreneur, speaker, leadership consultant, and author whose career spans the hospitality, automotive, software, and leadership consulting industries. He is the founder of eLeaderTech, IBG, David Ibarra Enterprises, Beyond Think and Grow Rich Institute, and owner of the Yes! Our Kids Can program. David is the author of Stop Drifting — Become the Switch Master of Your Own Thought® and Live Ready® — Beyond Think and Grow Rich.


Humble Beginnings

David's story began as the son of a Mexican immigrant father and a rural Utah mother. When his parents divorced, 2-year-old David and his 3-year-old brother were placed into foster care until they reconnected with their father as teenagers. At eighteen years of age, David started his career in the hospitality industry as a dishwasher. Ten years later, he became the youngest franchise owner of Farrell's Ice Cream Parlour Restaurant — a division of the Marriott Corporation.


Business Leader

David held several leadership positions for the Marriott Corporation and was the General Manager of a large automobile dealership. These experiences, from entry level to leadership, prepared him to form the Ibarra companies which include an insurance firm, brokerage firm, learning institute, and performance improvement software company. David is an accomplished public speaker, trainer, and success coach who is invited to deliver keynote addresses across the United States, as well as internationally. His program, Yes! Our Kids Can, also provides resources for parents to help their children learn success principles in the home. David received a U.S. Patent for his performance management software Executing the Standards®. He is also the recipient of an Honorary Doctorate of Humane Letters from Salt Lake Community College. Sir David R. Ibarra has received the title of Knight of Merit by the Royal Order of Constantine the Great and Saint Helen.


Giving Back

David has participated in a variety of community and leadership positions, including an appointment by President Bill Clinton to the U.S. Air Force Academy Board of Visitors. He has also served as a board member for the Salt Lake International Airport, Utah Private Industry Council, Central Region Council of the Utah Department of Workforce Services, the Utah New Vehicle Franchise Board, Latino Leaders Network, and Utah Hispanic Chamber of Commerce. Much of David’s personal charitable contributions are directed to the Ibarra Foundation, established in 2004 to make college possible for Latino students. Over 130 students have received full tuition scholarships from the Ibarra Foundation. For more than 30 years, David has been committed to “Time Tithing” — weekly mentoring sessions for people, from all walks of life, who bring their business ideas and concerns to him for advice.


“You have to give-give-give before you get-get-get”- David Ibarra

19-year-old assistant manager

Ibarra as a 19-year-old assistant manager at Farrell's.

Ibarra Foundation

The Ibarra Foundation has awarded over 130 scholarships.

Ibarra wins the Ethos Film Festival

The Power of Thought film, featuring Ibarra, wins the Ethos Film Festival.

Knighthood upon David R. Ibarra

H.R.H. Prince Rafael Andujar y Vilches bestows knighthood upon David R. Ibarra.

Profit
Chad Millspaugh
Vice President - Dealer Development

Chad Millspaugh leverages 20 years of retail, training, and management experience to lead a team dedicated to delivering industry-leading reinsurance and F&I programs. Millspaugh joined IBG, Inc. in 2024. Chad served as vice president of sales for Portfolio, and as a director of NAE/NWAN. He has also held roles in F&I income development, wealth building, and as a dealership general manager.

Profit
Wade Taylor
Vice President Reinsurance / Product Development

Wade joined the IBG/eLeaderTech® team in 2014 and values being of service to our client dealers, using his extensive and varied business experience to help bring superior F&I products and solutions to their F&I departments, working to ensure maximum profitability for the dealership while creating new wealth separate from the dealership for our dealers and their families.

Wade has worked in the automotive industry since 2003, developing and managing business operations and information systems for automotive F&I and reinsurance products, as well as vehicle inventory management & marketing programs, working with companies such as SouthwestRe, Western General, Protective Life, AAA, CUDL, Warrantech and Dealer.com.

Prior to entering the automotive industry, Wade worked as a management consultant with Andersen Consulting (now Accenture), Ernst & Young Consulting, and independently in New York, Sweden and California. With a B.S. in Electrical Engineering and an M.B.A. from New York University’s Stern School of Business in Management, Marketing and International Business, Wade has provided strategic management, operations, and custom information systems development and support services in the finance, manufacturing, retail, and media & entertainment industries, working with companies including TCW Group, SegaSoft, Warner Bros. Entertainment, Westvaco Corporation, ICA Handlarnas Förbund, and Mercantile Stores Company, Inc.

Profit
Bob Barker
Dealership Development Executive

Born and raised in Utah, Bob Barker brings over three decades of expertise in the automotive and powersports finance industry to his new role at IBG Portfolio. A proud graduate of Granger High School, Bob pursued business studies at Salt Lake Community College before launching a career dedicated to helping dealers maximize profitability and long-term success.

Bob's journey began in 1987 at Valley Bank & Trust Dealer Loan Center, where he started as an auto loan collector before advancing to an auto loan officer. There, he pioneered the Custom Finance Program for credit-challenged customers and introduced Powersports Lending, setting new industry standards.

In 1994, Bob transitioned to retail automotive finance, joining Gus Paulos Chevrolet as an F&I Manager, a role he thrived in for a decade. He continued his success with Tim Dahle Nissan and Strong Audi, further refining his expertise in finance and insurance.

In 2009, Bob joined Wells Fargo as a bank representative, strengthening his industry relationships. By 2011, he was recruited by a competitor agency in Utah, where he quickly became the top-performing consultant for nine and a half years. During this time, Bob played a key role in helping dealers across the U.S. build wealth through Reinsurance Programs and F&I products, while also developing Powersports Finance Programs for three leading administrators—programs still in use today. His contributions earned him the prestigious Game Changer Award for industry innovation.

Outside the Office

Bob is a dedicated family man, married to the love of his life, Kim, for over 10 years. He has two children, Casey and Janiece, and is a proud grandfather of five. When he's not working with dealers, Bob enjoys spending time at the family cabin, snowmobiling, hunting, fishing, and riding side-by-sides in the mountains and sand dunes.

Bob is excited to bring his expertise to IBG Portfolio, helping dealers implement strategic F&I solutions and reinsurance programs that drive long-term profitability. He is also passionate about introducing dealers to the power of Talent Development, ensuring their teams are equipped with the knowledge and skills needed to thrive in today's competitive market.